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| When you work with a Prudential Elia Real Estate Professional, you can count on a specialist who can answer your questions, apply his or her knowledge of current market conditions, and access extensive resources that can expedite the sale of your home. |
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Our Marketing Strengths
Help ensure that your property receives maximum exposure to attract a ready, willing, and able buyer.
Increasing Your Home's Value
First impressions are important - explore our tips to make your home more appealing to buyers.
Home Prices in Your Neighborhood
Request a pricing opinion to determine the selling price range for your home.
Pricing Your Home
It's important to know which factors affect the market value for your property. |
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| Prudential Value Range Marketingsm Approach
Prudential Value Range Marketingsm can eliminate any concern of potentially over- or underpricing your home. It mirrors the natural buying and selling process, and can reduce the number of days a home is on the market. |
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The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions or lenders are willing to finance.
Fair market value is defined as the likely price a ready, willing, and able buyer is willing to pay for a property when:
- The property is offered for sale on the open market.
- The property is marketed for a reasonable period of time.
- The buyer has a complete understanding and knowledge of the property.
- Neither the buyer nor seller is under abnormal pressure.
The Market–The market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.
Competitive Listing and Sale Prices–To form an opinion of value, a Prudential Elia Real Estate Professional will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report.
Comparative Evaluation–A Prudential Elia Real Estate Professional can prepare a detailed description of your property and an estimate of the selling price range in today's market. This is known as the comparative or competitive market value of property.
Staying Current with Market Value–Once your property has been listed, a Prudential Elia Real Estate Professional will continually collect and review updated information to monitor the offering price. Our observations may include:
- Professional opinions
- Industry (broker) response
- Buyer reaction
- Current market conditions
- Competing properties
- Availability of financing
- Number of showings
- Length of time on the market
- Interest rates
- Condition of the property
- Seller motivation
Factors that Do Not Affect a Property's Value
- What the owners paid when they built or bought the property
- Some of the improvements and upgrades the owners have made to the property
- The cash proceeds the owners want or need from the transaction
- What friends, neighbors, or relatives say a property is worth
Factors that Do Affect a Property's Value
- Style, condition, age, decor
- Location
- Time of year
- Property and neighborhood
- How quickly seller needs to sell
Competitive Pricing: The Pricing of Choice
The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value.
Here are the factors that will determine price range:
- Your property - its strongest selling points
- The competition - the asking prices of other homes for sale in your area
- The expired listings - homes offered for sale that did not sell
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Knowing how much homes are selling for in your neighborhood is one of many factors to consider in determining the selling price range for your home. When you contact us, we will put you in touch with a qualified real estate professional who will visit you and prepare a market analysis of the homes recently sold in your neighborhood, share his or her in-depth knowledge of current market conditions, and help you determine the market value of your property.
Keep in mind, your home is only worth what someone is willing to pay for it. Working with a Prudential Elia Real Estate Professional, will help ensure that your property will receive maximum exposure to attract interested people who are willing to make an offer. |
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When you're preparing your house for sale, remember the importance of first impressions. The market isn't the only factor that influences whether you get your asking price. Appearance and overall condition play a major role. Here are some easy things you can do to make your home more appealing to buyers. |
It is estimated that more than half of all houses are sold before the buyers even get out of their cars. So stand across the street from your house and review its curb appeal.
- Sweep front walkway.
- Remove newspapers, bikes, and toys.
- Park extra cars away from the property.
- Trim the shrubs.
- Apply fresh, clean paint throughout.
- Clean windows and window coverings throughout.
- Keep plumbing and all appliances in working order.
- Maintain all sealants (window, tub, shower, sink, etc.) in good condition.
- Make sure roof and gutters are in good condition; no repairs needed.
- Mow the lawn more frequently and plant flowers.
- Keep pet areas clean.
- Kitchen and bathroom should shine.
- Quick once-over with the vacuum; carpets should be clean.
- Place fresh flowers in the main rooms.
- Put dishes away, unless setting a formal display for decoration.
- Make beds and put all clothes away.
- Open drapes and turn on lights for a brighter feel.
- Straighten closets.
- Put toys away.
- Turn off television.
- Play soft music on the radio/stereo.
- Keep pets out of the way and pet areas clean and odor-free.
- Secure jewelry, cash, prescription medication, and other valuables.
- Enhance the spaciousness of each room. Pack away collectibles to allow buyers to envision their own furnishings in the home.
- Potential buyers usually feel more comfortable if the owners are not present.
- If people unaccompanied by an agent request to see your property, please refer them to your real estate professional for an appointment.
- Leave a number where you can be reached if you are leaving town, even for a weekend.
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Marketing real estate takes a lot more than a yard sign and classified advertising. It takes networking and maximum exposure to the real estate community.
The key to marketing a property is a thorough introduction to the real estate community.
Prudential Value Range Marketingsm
Prudential Elia Real Estate is the only provider of Prudential Value Range Marketingsm in North America. Prudential Value Range Marketingsm attracts more potential buyers to look at your home. That can mean a quicker sale at a fair price.
International Broker Network
With more than 1,700 member offices of the Prudential Elia Real Estate Network throughout the United States, Canada, Mexico, and more than 50,000 sales professionals worldwide, you'll have access to a vast pool of buyers locally, regionally, nationally and internationally1.
National Relocation
Prudential Referral Services® provides the network with potential buyers who must relocate within a limited time period because of corporate transfers.
Local REALTORS® Network
Cooperation and exchange of information between brokers is an additional marketing opportunity used to generate qualified buyers and leads for your property.
Multiple Listing Service
Important information about your property will be submitted to the Multiple Listing Service. This is a valuable resource widely used by the real estate community and is highly effective in increasing awareness of your property.
2003 Statistics
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